luxury fatigue

I read a great post over on 39thandbroadway about the symptoms of 'luxury fatigue'. Luxury fatigue is "The consumer is literally getting tired of keeping up with the Joneses and spending larger and larger percentages of their income on fashion merchandise. Part of our fatigue is due to the abundance of luxury goods, which as we all know, quantity can dilute quality." There's a backlash against high-end luxury fashion as result of the worsening economy and the recent cultural switch to "change, going green, cutting back, homemade, sustainability, service and rejecting the greed that got us in this situation to begin with". The post suggests that wearing indie and lesser known designers will become more of a trend and encourage focus on individual style.



The post frames the issue of luxury fatigue in fashion terms but I think its an interesting idea to explore in terms of high-end jewelry. In the jewelry world, is luxury defined by brand recognition or by quality recognition? What is your definition of 'luxury' for jewelry?




Spiralz define luxury not in terms of brand name recognition but in terms of the quality and 'specialness' of the product. High quality materials, exclusivity, fine craftsmanship, unique design, exacting attention to detail, rare or one of a kind stones, bold construction...these are the indicators of true jewelry luxury.